Policy by the Numbers: This Week in Data: 8/10/2012

This Week in Data: 8/10/2012

Friday, August 10, 2012

Today, IBM is hosting a research colloquium on data-driven innovation in the entertainment industry titled "Box Office to Front Office: Winning with Big Data." Watch the event's livestream here. IBM's Michelle Zhou, a participant in today's colloquium, guest blogged for Huffington Post earlier this week, writing about the four "V's" of data—velocity, volume, veracity, and variety—and the value of data to the end user.

Last month, Deloitte released "Data Nation 2012: Our Lives in Data," a report that "examines the UK public’s attitudes towards the collection and exploitation of their data by organisations in both the public and private sectors."

As election season heats up, Forbes reported on research findings from the Annenberg School for Communication at U Penn showing that Americans strongly dislike interest-based political advertising. Lisa Arthur writes, "Survey participants said their likelihood of voting for a candidate they support would decrease a lot (37 percent ) or at least somewhat (27 percent) if they learned a candidate’s campaign organization buys information about their online activities and their neighbor’s online activities—and then sends different political messages designed to appeal to them." Annenberg importantly makes a distinction between tailored ads and targeted ads. Arthur explains:

They described targeting advertising as the analysis of data about a population to determine who should receive a persuasive message, how, when and for what reasons. They described tailored advertising as shaping a persuasive message for a particular individual based on conclusions the targeting process generated about that person’s interests and values.

Policy by the Numbers

This Week in Data: 8/10/2012

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