Policy by the Numbers: Jack and Jill the Innovator, Episode 6

Jack and Jill the Innovator, Episode 6

Friday, February 17, 2012

Next up in our Jack and Jill the Innovator video series, which puts a spotlight on a diverse array of innovators and gives them an opportunity to tell their stories: an interview between Jennifer Muhawi and Phesto Dee, two musicians building their careers online.

Both have been professional musicians for over a decade. Since Phesto has been using the web for years and Jennifer recently started building her social media strategy, we thought it’d be interesting for Jennifer to interview Phesto and learn about his successes. The interview was conducted on Google+ and recorded with Camtasia.
The discussion tracks some of the key themes of the Future of Music Coalition’s Artist Revenue Streams project (which we wrote about recently). Phesto has used the Internet to reach his audience, build a brand and make money. That said, as with any technology, there are also new challenges. In Jennifer’s case, she points out that she now has an abundance of options to reach her fans directly, and it can be hard to know which one is best for her. But artists are adapting to the medium, and the ones that do are reaping increasing rewards, both personal and financial. As Phesto says, interacting with fans can be hard work—but it’s fun, too.posted by Derek Slater, Policy Manager at Google

Policy by the Numbers

Jack and Jill the Innovator, Episode 6

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